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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
Overview
Why do so many global strategies faildespite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategie...

The book, Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter [Bulk, Wholesale, Quantity] ISBN# 9781591398660 in Hardcover by Ghemawat, Pankaj may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
8/27/2007
Hardcover, Unabridged
Harvard Business Review Press
Political Science
288
9781591398660
1.03" H x 9.48" L x 6.39" W
1.1300
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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

Hardcover
Pankaj Ghemawat
Harvard Business Review Press