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Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull Game

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Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull Game
Overview
DISCLAIMER- This book is not about engaging in the blame-and-praise game for the so-called winners and losers of the current business environment. Something deeper and more substantial is afoot in business today, which is changing the familiar manage...

The book, Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull Game [Bulk, Wholesale, Quantity] ISBN# 9780230507548 in Hardcover by Sinha, Indrajit;Foscht, Thomas may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
1/15/2007
Hardcover, Unabridged
Palgrave Macmillan
Business & Economics
192
9780230507548
0230507549
0.77" H x 9.55" L x 6.33" W
0.9600
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Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull Game

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New Pull Game

Hardcover
Thomas Foscht; Indrajit Sinha
Palgrave Macmillan