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Selling the Invisible: A Field Guide to Modern Marketing

Paperback
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Selling the Invisible: A Field Guide to Modern Marketing
Overview
SELLING THE INVISIBLEis a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and ke...

The book, Selling the Invisible: A Field Guide to Modern Marketing [Bulk, Wholesale, Quantity] ISBN# 9780446672313 in Paperback by Beckwith, Harry may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/1/1998
Paperback, Unabridged
Grand Central Publishing
Comics & Graphic Novels
272
9780446672313
0446672319
0.75" H x 7.49" L x 5.24" W
0.4300
BookPal
Meet The Author
Harry Beckwith has been a keynote speaker for 14 Fortune 200 annual sales meetings and the National Speakers' Association convention, and has made presentations in Europe, South America and Asia. He is cited regularly in national media including CNN, The Wall Street Journal, Business Week, Entrepreneur, Crain's New York Business and numerous American, European and Asian newspapers.

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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Paperback
Harry Beckwith
Grand Central Publishing