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Simply Better: Winning and Keeping Customers by Delivering What Matters Most

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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Overview
In this "radically conservative" book, the authors advocate a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors' research shows tha...

The book, Simply Better: Winning and Keeping Customers by Delivering What Matters Most [Bulk, Wholesale, Quantity] ISBN# 9780875843988 in Hardcover by Barwise, Patrick;Meehan, Sean may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
8/1/2004
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
216
9780875843988
2.99" H x 9.68" L x 6.39" W
1.1300
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most

Simply Better: Winning and Keeping Customers by Delivering What Matters Most

Hardcover
Patrick Barwise; Sean Meehan
Harvard Business Review Press