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Spanning Silos: The New CMO Imperative

Hardcover
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Spanning Silos: The New CMO Imperative
Overview
'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand stra...

The book, Spanning Silos: The New CMO Imperative [Bulk, Wholesale, Quantity] ISBN# 9781422128763 in Hardcover by Aaker, David A. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/16/2008
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
217
9781422128763
0.55" H x 9.48" L x 6.49" W
1.0700
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Spanning Silos: The New CMO Imperative

Spanning Silos: The New CMO Imperative

Hardcover
David A. Aaker
Harvard Business Review Press