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Start with Why: How Great Leaders Inspire Everyone to Take Action

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Start with Why: How Great Leaders Inspire Everyone to Take Action
Overview
Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with "why." It was their natural ability to start with "why" that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea "The Golden Circle," and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with "why."

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. "Why" is not money or profit-- those are always results.

Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?

Starting with "why" works in big business and small business, in the nonprofit world and in politics. Those who start with "why" never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

The book, Start with Why: How Great Leaders Inspire Everyone to Take Action [Bulk, Wholesale, Quantity] ISBN# 9781591842804 in Hardcover by Sinek, Simon may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/29/2009
Hardcover, Unabridged
Penguin Group (USA) Incorporated
Business & Economics
246
9781591842804
1591842808
0.97" H x 8.5" L x 5.58" W
0.7500
BookPal
Meet The Author
Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

He is best known for popularizing the concept of Why and for the talk he gave on the subject that became the second most watched talk of all time on TED.com.

Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: 3M, Disney, KPMG, Pfizer, NBC/Universal, jetBlue, the military, multiple government agencies and entrepreneurs. Sinek has also had the honor of presenting his ideas at the United Nations, the United States Congress and to the senior leadership of the United States Air Force at the Pentagon.

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Start with Why: How Great Leaders Inspire Everyone to Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action

Hardcover
Simon Sinek
Penguin Group (USA) Incorporated