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Strategic Marketing Management

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Strategic Marketing Management
Overview
Critical issues in marketing management are the focus of this new collection of readings by leading academics & practitioners. Specific topics include ethical & legal aspects of marketing, the services industry, & multinational marketing. The contrib...

The book, Strategic Marketing Management [Bulk, Wholesale, Quantity] ISBN# 9780071033619 in Paperback by Dolan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/1/1996
Paperback, Unabridged
McGraw-Hill Companies, The
Business & Economics
400
9780071033619
0071033610
2.1000
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Strategic Marketing Management

Strategic Marketing Management

Paperback
Dolan
McGraw-Hill Companies, The