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Strategic Marketing Management

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Strategic Marketing Management
Overview
This text for marketing management covers basic concepts & emerging issues through readings by leading academics & practitioners. Vital issues for the 1990s are explored: ethical & legal aspects of marketing, the services industry, & multinational ma...

The book, Strategic Marketing Management [Bulk, Wholesale, Quantity] ISBN# 9780070178106 in Paperback by Dolan, Robert J. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/1/1992
Paperback, Unabridged
McGraw-Hill Companies, The
Business & Economics
Not Specif
9780070178106
2.1000
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Strategic Marketing Management

Strategic Marketing Management

Paperback
Robert J. Dolan
McGraw-Hill Companies, The