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Strategy from the Outside In: Profiting from Customer Value

Hardcover
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Strategy from the Outside In: Profiting from Customer Value
Overview
A winner of the American Marketing Association Foundation's Berry-AMA 2011 Book Prize for the best book in marketing! Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many com...

The book, Strategy from the Outside In: Profiting from Customer Value [Bulk, Wholesale, Quantity] ISBN# 9780071742290 in Hardcover by Day, George;Moorman, Christine may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
7/2/2010
Hardcover, Unabridged
McGraw-Hill Companies, The
Business & Economics
304
9780071742290
0071742298
0.82" H x 9.28" L x 6.29" W
1.3400
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Strategy from the Outside In: Profiting from Customer Value

Strategy from the Outside In: Profiting from Customer Value

Hardcover
Christine Moorman; George Day
McGraw-Hill Companies, The