Can't find the title you're looking for? Call 866-522-6657 or Send us a message | Get started and Request a Quote

Over 5 Million Titles Sold in Bulk

Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are

Hardcover
$27.95 $15.65 $18.17

Your Order

Price each $18.17
Your subtotal for 25 $454.25

We are happy to assist you with orders of this size. Feel free to place your order online or Contact Us for further support. See Details

    You are away from this price.

    •  
    • Quantity
    • Price
    • Savings
    • Your Price
    • 1 – 24
    • See Details
    •  
    • Your Price
    • 25 – 99
    • $18.17
    • 35%
    • Your Price
    • 100 – 249
    • $17.33
    • 38%
    • Your Price
    • 250 – 499
    • $16.77
    • 40%
    • Your Price
    • 500 – 999
    • $16.21
    • 42%
    • Your Price
    • 1000+
    • $15.65
    • 44%

For quantities over 3000 please call our offices so we can assist you with a custom price quote.

Please Contact Us

You have not reached our minimum of 25

Please Contact Us

This product qualifies for FREE US ground shipping on orders over $100.

Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are
Overview
An in-depth look at the influence of fans―society's alpha customers―on our lives and culture.
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations―from traditional businesses to tech startups― direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't.
In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fan-driven economy.

The book, Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are [Bulk, Wholesale, Quantity] ISBN# 9780393249958 in Hardcover by Zoe Fraade-Blanar;Aaron M. Glazer may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/21/2017
Hardcover, Unabridged
WW NORTON & COMPANY INC
Business & Economics
288
9780393249958
0393249956
1.0000
BookPal

Email This Product to a Friend

Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are

Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are

Hardcover
Zoe Fraade-Blanar; Aaron M. Glazer
WW NORTON & COMPANY INC