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Switch: How to Change Things When Change Is Hard

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Switch: How to Change Things When Change Is Hard
Overview
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

The book, Switch: How to Change Things When Change Is Hard [Bulk, Wholesale, Quantity] ISBN# 9780385528757 in Hardcover by Heath, Chip;Heath, Dan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/16/2010
Hardcover, Unabridged
Knopf Doubleday Publishing Group
Business & Economics
305
9780385528757
0385528752
1.26" H x 8.54" L x 5.8" W
0.9600
BookPal
Meet The Author
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California.

Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a publishing company dedicated to creating high-quality, multimedia university textbooks. Dan has an MBA from Harvard Business School. He lives in Raleigh, North Carolina.

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Switch: How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard

Hardcover
Dan Heath; Chip Heath
Knopf Doubleday Publishing Group