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Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Hardcover
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Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Overview
Praise for Taking Brand Initiative "In todaya's media-saturated society, only those who forcefully manage to stay true to themselves leave us with a lasting brand impression. To achieve that you need to work hard to align actions with decisions such...

The book, Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding [Bulk, Wholesale, Quantity] ISBN# 9780787998301 in Hardcover by Hatch, Mary Jo;Schultz, Majken may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/7/2008
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
288
9780787998301
0787998303
1.05" H x 9.04" L x 6.43" W
0.9900
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Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Hardcover
Majken Schultz; Mary Jo Hatch
Wiley & Sons, Incorporated, John