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Tata: The Evolution of a Corporate Brand

Hardcover
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Tata: The Evolution of a Corporate Brand
Overview
A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first below US$ 2500 car), is set to change our perception of India's oldest andmost respected corporate brand. With...

The book, Tata: The Evolution of a Corporate Brand [Bulk, Wholesale, Quantity] ISBN# 9780670084067 in Hardcover by Witzel, Morgen may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/5/2011
Hardcover, Unabridged
Penguin Group (USA) Incorporated
Business & Economics
256
9780670084067
0670084069
0.71" H x 9.27" L x 6.33" W
1.1200
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Tata: The Evolution of a Corporate Brand

Tata: The Evolution of a Corporate Brand

Hardcover
Morgen Witzel
Penguin Group (USA) Incorporated