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Techno-Ready Marketing: How and Why Your Customers Adopt Technology

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Techno-Ready Marketing: How and Why Your Customers Adopt Technology
Overview
Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case s...

The book, Techno-Ready Marketing: How and Why Your Customers Adopt Technology [Bulk, Wholesale, Quantity] ISBN# 9781416576631 in Paperback by Parasuraman, A.;Colby, Charles L. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/11/2007
Paperback, Unabridged
Free Press
Technology & Engineering
240
9781416576631
1416576630
0.6" H x 8.48" L x 5.49" W
0.6600
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Techno-Ready Marketing: How and Why Your Customers Adopt Technology

Techno-Ready Marketing: How and Why Your Customers Adopt Technology

Paperback
Charles L. Colby; A. Parasuraman
Free Press