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The $10 Trillion Prize: Captivating the Newly Affluent in China and India

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The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Overview
It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. Already the world's biggest buyers of cars, mobile phones, shoes...

The book, The $10 Trillion Prize: Captivating the Newly Affluent in China and India [Bulk, Wholesale, Quantity] ISBN# 9781422187050 in Hardcover by Singhi, Abheek;Liao, Carol;Michael, David may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/2/2012
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
336
9781422187050
1.11" H x 9.23" L x 6.12" W
1.2000
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The $10 Trillion Prize: Captivating the Newly Affluent in China and India

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Hardcover
Abheek Singhi; Carol Liao; David Michael
Harvard Business Review Press