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The Big Book of Marketing: Lessons and Practices from the World's Greatest Companies

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The Big Book of Marketing: Lessons and Practices from the World's Greatest Companies
Overview
A real world tool for helping develop effectivemarketing strategies and plans."-- Dennis Dunlap, Chief Executive Officer, American Marketing Association"For beginners and professionals in search of answers."-- Stephen Joel Trachtenberg, President Em...

The book, The Big Book of Marketing: Lessons and Practices from the World's Greatest Companies [Bulk, Wholesale, Quantity] ISBN# 9780071621250 in Paperback by Bennett, Anthony G. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
12/21/2009
Paperback, Unabridged
McGraw-Hill Companies, The
Business & Economics
400
9780071621250
0071621253
0.68" H x 9.18" L x 7.39" W
1.4400
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The Big Book of Marketing: Lessons and Practices from the World's Greatest Companies

The Big Book of Marketing: Lessons and Practices from the World's Greatest Companies

Paperback
Anthony G. Bennett
McGraw-Hill Companies, The