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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (1ST ed.)

Hardcover
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (1ST ed.)
Overview
How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a...

The book, The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (1ST ed.) [Bulk, Wholesale, Quantity] ISBN# 9780071347952 in Hardcover by Knapp, Duane E. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/11/1999
Hardcover, Unabridged
McGraw-Hill Companies, The
Business & Economics
304
9780071347952
1.29" H x 9.08" L x 6.39" W
1.1300
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (1ST ed.)

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company (1ST ed.)

Hardcover
Duane E. Knapp
McGraw-Hill Companies, The