By now you know that branding is not exclusively about business identity in the form of a logo or advertising. You might recognize the Nike brand from its iconic swoosh logo. You might immediately think of McDonald’s when you think of fast food because McDonald’s commercials are ubiquitous, but by this point, you know that icons and awareness do not constitute a brand.
You also know that big businesses are not the only brands. Your business does not have to be the size of GM, Microsoft, AOL Time Warner or Wal-Mart. Your business could be run out of your home with you as the sole employee. You could conduct business from a small office with a single assistant, or in a store with several employees. The size, scope, and location of your business does not change the fact that it’s a brand, nor should any of these factors truly impact your brand if you’re focusing on one-on-one relationships.
The book, The Brand Who Cried Wolf : Deliver on Your Company's Promise and Create Customers for Life [Bulk, Wholesale, Quantity] ISBN# 9781118036761 in Paperback by Deming, Sean;Deming, Scott may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.