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The Customer Loyalty Solution

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The Customer Loyalty Solution
Overview
Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build e...

The book, The Customer Loyalty Solution [Bulk, Wholesale, Quantity] ISBN# 9780071589604 in Paperback by Hughes, Arthur Middleton may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/1/2003
Paperback, Unabridged
McGraw-Hill Companies, The
Business & Economics
388
9780071589604
0071589600
0.8" H x 8.98" L x 5.99" W
1.1900
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The Customer Loyalty Solution

The Customer Loyalty Solution

Paperback
Arthur Middleton Hughes
McGraw-Hill Companies, The