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The Economy of Brands

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The Economy of Brands
Overview
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understandin...

The book, The Economy of Brands [Bulk, Wholesale, Quantity] ISBN# 9780230232501 in Hardcover by Lindemann, Jan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
6/15/2010
Hardcover, Unabridged
Palgrave Macmillan
Reference
192
9780230232501
0230232507
0.7" H x 9.51" L x 6.45" W
0.9600
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The Economy of Brands

The Economy of Brands

Hardcover
Jan Lindemann
Palgrave Macmillan