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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Hardcover
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Overview
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by c...

The book, The Elusive Fan: Reinventing Sports in a Crowded Marketplace [Bulk, Wholesale, Quantity] ISBN# 9780071454094 in Hardcover by Rein, Irving;Kotler, Philip;Shields, Ben may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
6/23/2006
Hardcover, Unabridged
McGraw-Hill Companies, The
Business & Economics
300
9780071454094
0071454098
1.13" H x 9.28" L x 6.39" W
1.3700
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

Hardcover
Irving Rein; Philip Kotler; Ben Shields
McGraw-Hill Companies, The