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The End of Advertising As We Know It

Hardcover
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The End of Advertising As We Know It
Overview
There is only one rule: advertising must sell"This is Zyman the zealot, wielding howitzers, high explosives and earth-moving equipment. He demolishes myths, fancy theories, and reputations. He returns to the foundations of advertising, which he drill...

The book, The End of Advertising As We Know It [Bulk, Wholesale, Quantity] ISBN# 9780471225812 in Hardcover by Zyman, Sergio;Brott, Armin may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/17/2002
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
239
9780471225812
0471225819
0.92" H x 9.49" L x 6.17" W
0.9600
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The End of Advertising As We Know It

The End of Advertising As We Know It

Hardcover
Armin Brott; Sergio Zyman
Wiley & Sons, Incorporated, John