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The Enterprise Story--Measuring What Matters

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The Enterprise Story--Measuring What Matters
Overview
This chapter looks at the case of Enterprise Rent-A-Car, examining the company's quest to tie measurement into action and to increase the number of customer promoters and reduce the number of detractors to improve the overall business. This chapter w...

The book, The Enterprise Story--Measuring What Matters [Bulk, Wholesale, Quantity] ISBN# 9781422181782 in Paperback by Reichheld, Fred F. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/19/2008
Paperback, Unabridged
Harvard Business Review Press
Comics & Graphic Novels
26
9781422181782
0.9600
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The Enterprise Story--Measuring What Matters

The Enterprise Story--Measuring What Matters

Paperback
Fred F. Reichheld
Harvard Business Review Press