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The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

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The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
Overview
Gone are the days of the 15 percent commission on media buys, the three-martini lunch, and 100 million viewers tuning into the same TV show every Tuesday night at nine. The proliferation of new media, escalating competitive pressures, and the emergen...

The book, The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age [Bulk, Wholesale, Quantity] ISBN# 9780071462150 in Paperback by Cappo, Joe may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/10/2005
Paperback, Unabridged
McGraw-Hill Companies, The
Comics & Graphic Novels
256
9780071462150
0071462155
0.63" H x 8.28" L x 5.49" W
0.6700
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The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

Paperback
Joe Cappo
McGraw-Hill Companies, The