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The Future of Competition: Co-Creating Unique Value with Customers

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The Future of Competition: Co-Creating Unique Value with Customers
Overview
The Future of Competition argues that in a world in which information is readily available to everyone, the role of the customer has changed dramaticallyOnce passive recipients of the products and services companies created for them-customers are now...

The book, The Future of Competition: Co-Creating Unique Value with Customers [Bulk, Wholesale, Quantity] ISBN# 9781578519538 in Hardcover by Prahalad, C. K.;Ramaswamy, Venkat may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/1/2004
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
272
9781578519538
1.1" H x 9.38" L x 6.29" W
1.1900
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The Future of Competition: Co-Creating Unique Value with Customers

The Future of Competition: Co-Creating Unique Value with Customers

Hardcover
C. K. Prahalad; Venkat Ramaswamy
Harvard Business Review Press