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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Overview
Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in toda...

The book, The Global Brand: How to Create and Develop Lasting Brand Value in the World Market [Bulk, Wholesale, Quantity] ISBN# 9780230620568 in Paperback by Hollis, Nigel may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/2/2010
Paperback, Unabridged
Palgrave Macmillan
Reference
272
9780230620568
0230620566
0.78" H x 9.21" L x 6.08" W
0.6400
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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

Paperback
Nigel Hollis
Palgrave Macmillan