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The Global Corporate Brand Book

Hardcover
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The Global Corporate Brand Book
Overview
The corporate brand can be considered as the definition of the company. The brand equity of the company represents the entire monetary value of the enterprise over and above its net book value. This book by a leading practitioner explores the connect...

The book, The Global Corporate Brand Book [Bulk, Wholesale, Quantity] ISBN# 9781403996633 in Hardcover by Morley, Michael may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
6/15/2009
Hardcover, Unabridged
Palgrave Macmillan
Reference
256
9781403996633
1403996636
0.74" H x 9.55" L x 6.36" W
1.0900
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The Global Corporate Brand Book

The Global Corporate Brand Book

Hardcover
Michael Morley
Palgrave Macmillan