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The Handbook of Brand Management

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The Handbook of Brand Management
Overview
Establishing a brand name is the goal of anyone introducing a new product, and maintaining a brand over time is even more profitable. Established brands are now major corporate assets, as shown when Philip Morris bought Kraft for four times its book...

The book, The Handbook of Brand Management [Bulk, Wholesale, Quantity] ISBN# 9780201632798 in Hardcover by Arnold, David may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
1/1/2000
Hardcover, Unabridged
Basic Books
Reference
288
9780201632798
0201632799
0.39" H x 9.27" L x 6.13" W
1.0500
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The Handbook of Brand Management

The Handbook of Brand Management

Hardcover
David Arnold
Basic Books