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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
Overview
Your firm is great at bringing in new customers. But what do you do with them once you have them? Try to upsell more products and services? Or do you have a strategy for extracting a different kind of value from customers, one that may prove to be ev...

The book, The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset [Bulk, Wholesale, Quantity] ISBN# 9781422172315 in Hardcover by Lee, Bill may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
6/5/2012
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
256
9781422172315
1422172317
0.34" H x 9.2" L x 6.09" W
0.9500
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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

Hardcover
Bill Lee
Harvard Business Review Press