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The Infinite Asset: Managing Brands to Build New Value

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The Infinite Asset: Managing Brands to Build New Value
Overview
Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Ama...

The book, The Infinite Asset: Managing Brands to Build New Value [Bulk, Wholesale, Quantity] ISBN# 9781578512492 in Hardcover by Hill, Sam;Lederer, Christian may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/1/2001
Hardcover, Unabridged
Harvard Business Review Press
Reference
238
9781578512492
2.29" H x 9.58" L x 6.39" W
1.1800
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The Infinite Asset: Managing Brands to Build New Value

The Infinite Asset: Managing Brands to Build New Value

Hardcover
Sam Hill; Christian Lederer
Harvard Business Review Press