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The Marketing Accountability Imperative : Driving Superior Returns on Marketing Investments

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The Marketing Accountability Imperative : Driving Superior Returns on Marketing Investments
Overview
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spendi...

The book, The Marketing Accountability Imperative : Driving Superior Returns on Marketing Investments [Bulk, Wholesale, Quantity] ISBN# 9780787998325 in Hardcover by Dunn, Michael may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/9/2009
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
464
9780787998325
078799832X
1.56" H x 9.14" L x 6.43" W
1.4100
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The Marketing Accountability Imperative : Driving Superior Returns on Marketing Investments

The Marketing Accountability Imperative : Driving Superior Returns on Marketing Investments

Hardcover
Michael Dunn
Wiley & Sons, Incorporated, John