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The Marketing Century: How Marketing Drives Business and Shapes Society

Hardcover
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The Marketing Century: How Marketing Drives Business and Shapes Society
Overview
Written to celebrate the Institutes centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the disciplin...

The book, The Marketing Century: How Marketing Drives Business and Shapes Society [Bulk, Wholesale, Quantity] ISBN# 9780470660157 in Hardcover by may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
4/5/2011
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
280
9780470660157
0470660155
0.9" H x 9.02" L x 6.41" W
1.1800
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The Marketing Century: How Marketing Drives Business and Shapes Society

The Marketing Century: How Marketing Drives Business and Shapes Society

Hardcover
Wiley & Sons, Incorporated, John