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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
Overview
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-...

The book, The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market [Bulk, Wholesale, Quantity] ISBN# 9781591840381 in Hardcover by Zagula, John;Tong, Rich may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/21/2004
Hardcover, Unabridged
Penguin Group (USA) Incorporated
Business & Economics
336
9781591840381
1591840384
1.13" H x 8.52" L x 5.81" W
1.0500
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

Hardcover
John Zagula; Rich Tong
Penguin Group (USA) Incorporated