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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
Overview
Excellence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothingnot well-differentiated and ther...

The book, The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything [Bulk, Wholesale, Quantity] ISBN# 9780609810019 in Paperback by Crawford, Frederick;Mathews, Ryan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/27/2003
Paperback, Unabridged
Crown Publishing Group
Comics & Graphic Novels
272
9780609810019
0609810014
0.58" H x 7.97" L x 5.2" W
0.3900
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything

Paperback
Ryan Mathews; Frederick Crawford
Crown Publishing Group