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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Overview
Praise for THE NEW EMERGING-MARKET MULTINATIONALS "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." PHILIP KOTLER Kellogg School of Management and author of...

The book, The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands [Bulk, Wholesale, Quantity] ISBN# 9780071782890 in Hardcover by Batra, Rajeev;Chattopadhyay, Amitava;Ozsomer, Aysegul may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/18/2012
Hardcover, Unabridged
McGraw-Hill Companies, The
Political Science
320
9780071782890
0071782893
1.2" H x 9.28" L x 6.19" W
1.3900
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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

Hardcover
Rajeev Batra; Amitava Chattopadhyay; Aysegul Ozsomer
McGraw-Hill Companies, The