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The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future

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The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future
Overview
To be effective today, professionals at all levels of an organization need to constantly track their ever changing marketplace which requires a thorough understanding of customers, competitors and the various forces that impact their market, now and...

The book, The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future [Bulk, Wholesale, Quantity] ISBN# 9781557385390 in Hardcover by Rao, Vithala R.;Steckel, Joel H. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/1/1995
Hardcover, Unabridged
McGraw-Hill Companies, The
Business & Economics
250
9781557385390
1557385394
1.2" H x 9.08" L x 6.29" W
1.3800
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The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future

The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future

Hardcover
Joel H. Steckel; Vithala R. Rao
McGraw-Hill Companies, The