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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

Hardcover
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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
Overview
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger...

The book, The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization [Bulk, Wholesale, Quantity] ISBN# 9780470860823 in Hardcover by Morgan, Adam may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
8/13/2004
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Reference
350
9780470860823
0470860820
1.31" H x 9.08" L x 6.43" W
1.4900
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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization

Hardcover
Adam Morgan
Wiley & Sons, Incorporated, John