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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
Overview
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.

You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.

The book, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World [Bulk, Wholesale, Quantity] ISBN# 9781422173350 in Hardcover by Reichheld, Fred F. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/20/2011
Hardcover, Unabridged
Harvard Business Review Press
Business & Economics
290
9781422173350
1422173356
0.05" H x 9.24" L x 6.13" W
1.0900
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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

Hardcover
Fred F. Reichheld
Harvard Business Review Press