Can't find the title you're looking for? Call 866-522-6657 or Send us a message | Get started and Request a Quote

Over 5 Million Titles Sold in Bulk

Thinking in New Boxes

$28.00 $13.44 $16.80

Your Order

Price each $16.80
Your subtotal for 25 $420.00

We are happy to assist you with orders of this size. Feel free to place your order online or Contact Us for further support. See Details

    You are away from this price.

    • Quantity
    • Price
    • Savings
    • Your Price
    • 1 – 24
    • See Details
    • Your Price
    • 25 – 99
    • $16.80
    • 40%
    • Your Price
    • 100 – 249
    • $15.96
    • 43%
    • Your Price
    • 250 – 499
    • $15.12
    • 46%
    • Your Price
    • 500 – 999
    • $14.00
    • 50%
    • Your Price
    • 1000+
    • $13.44
    • 52%

For quantities over 3000 please call our offices so we can assist you with a custom price quote.

Please Contact Us

You have not reached our minimum of 25

Please Contact Us

This product qualifies for FREE US ground shipping on orders over $100.

Thinking in New Boxes
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.


With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities.


Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start


—a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG).

To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities.

The book, Thinking in New Boxes [Bulk, Wholesale, Quantity] ISBN# 9780812992953 in Hardcover by Brabandere, Luc de;Iny, Alan may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
Hardcover, Unabridged
Random House Publishing Group
Business & Economics
1.01" H x 9.5" L x 6.37" W
Meet The Author
Luc de Brabandere is a fellow and a senior advisor in the Paris office of The Boston Consulting Group. He leads strategic seminars with boards, senior executives, and managers from a wide range of companies looking to develop new visions, new products and services, and long-term scenarios to prepare for the future. He is the author or co-author of nine books, including The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception, and a regular columnist for various newspapers in France and Belgium. Prior to joining BCG, he was the general manager of the Brussels Stock Exchange.

Alan Iny is the senior specialist for creativity and scenarios at The Boston Consulting Group. He has trained thousands of executives and BCG consultants, runs a wide range of workshops across industries, and speaks around the world about coming up with product, service, and other ideas, developing a new strategic vision, and thinking creatively about the future. Before joining BCG in 2003, he earned an MBA from Columbia Business School and an honors BSc from McGill University in mathematics and management. Iny lives in New York with his wife and daughter.

Email This Product to a Friend

Thinking in New Boxes

Thinking in New Boxes

Luc de Brabandere; Alan Iny
Random House Publishing Group