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This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Exerciser Craze

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This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Exerciser Craze
Overview
Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission." _Paul B. Brown...

The book, This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Exerciser Craze [Bulk, Wholesale, Quantity] ISBN# 9780471147497 in Paperback by Bieler, Peter may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
5/28/1996
Paperback, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
206
9780471147497
0.94" H x 9.55" L x 6.29" W
1.1300
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This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Exerciser Craze

This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Exerciser Craze

Paperback
Peter Bieler
Wiley & Sons, Incorporated, John