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Trade-off: Why Some Things Catch on, and Others Don't

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Trade-off: Why Some Things Catch on, and Others Don't
Overview
A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer li...

The book, Trade-off: Why Some Things Catch on, and Others Don't [Bulk, Wholesale, Quantity] ISBN# 9780385525954 in Paperback by Maney, Kevin may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
8/17/2010
Paperback, Unabridged
Knopf Doubleday Publishing Group
Technology & Engineering
240
9780385525954
0385525958
0.6" H x 7.98" L x 5.19" W
0.4800
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Trade-off: Why Some Things Catch on, and Others Don't

Trade-off: Why Some Things Catch on, and Others Don't

Paperback
Kevin Maney
Knopf Doubleday Publishing Group