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Trade-off: Why Some Things Catch on, and Others Don't

Hardcover
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Trade-off: Why Some Things Catch on, and Others Don't
Overview
In this fresh and important new way to understand why people buy, Maney shows how conflicting forces of fidelity and convenience determine the success, or failure, of new products and services in the marketplaceThe book, Trade-off : Why Som...

The book, Trade-off: Why Some Things Catch on, and Others Don't [Bulk, Wholesale, Quantity] ISBN# 9780385525947 in Hardcover by Maney, Kevin may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/15/2009
Hardcover, Unabridged
Knopf Doubleday Publishing Group
Reference
240
9780385525947
038552594X
0.98" H x 8.5" L x 5.82" W
0.8400
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Trade-off: Why Some Things Catch on, and Others Don't

Trade-off: Why Some Things Catch on, and Others Don't

Hardcover
Kevin Maney
Knopf Doubleday Publishing Group