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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Overview
Trading up isnat just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoriaas Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on...

The book, Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Bulk, Wholesale, Quantity] ISBN# 9781591840701 in Paperback by Silverstein, Michael J.;Fiske, Neil may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
4/29/2008
Paperback, Unabridged
Penguin Group (USA) Incorporated
Comics & Graphic Novels
320
9781591840701
1591840708
0.29" H x 8.45" L x 5.46" W
0.6100
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Paperback
Michael J. Silverstein; Neil Fiske
Penguin Group (USA) Incorporated