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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Overview
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they d...

The book, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing [Bulk, Wholesale, Quantity] ISBN# 9780230341791 in Hardcover by Van Praet, Douglas may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
11/13/2012
Hardcover, Unabridged
Palgrave Macmillan
Reference
288
9780230341791
0230341799
1.08" H x 9.56" L x 6.42" W
0.9600
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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Hardcover
Douglas Van Praet
Palgrave Macmillan