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United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered

Hardcover
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United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered
Overview
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company-and out in the marketplace. United We Brand...

The book, United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered [Bulk, Wholesale, Quantity] ISBN# 9781578517985 in Hardcover by Moser, Mike may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
4/1/2003
Hardcover, Unabridged
Harvard Business Review Press
Reference
192
9781578517985
1.77" H x 9.68" L x 6.39" W
0.9800
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United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered

United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered

Hardcover
Mike Moser
Harvard Business Review Press