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Unleashing the Power of PR : A Contrarian's Guide to Marketing and Communication

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Unleashing the Power of PR : A Contrarian's Guide to Marketing and Communication
Overview
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implement...

The book, Unleashing the Power of PR : A Contrarian's Guide to Marketing and Communication [Bulk, Wholesale, Quantity] ISBN# 9780787982799 in Hardcover by Weiner, Mark may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
6/23/2006
Hardcover, Unabridged
Wiley & Sons, Incorporated, John
Business & Economics
272
9780787982799
0787982792
1.02" H x 9.33" L x 6.25" W
0.9600
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Unleashing the Power of PR : A Contrarian's Guide to Marketing and Communication

Unleashing the Power of PR : A Contrarian's Guide to Marketing and Communication

Hardcover
Mark Weiner
Wiley & Sons, Incorporated, John