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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Overview
A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than...

The book, Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value [Bulk, Wholesale, Quantity] ISBN# 9780071761680 in Hardcover by Macdivitt, Harry;Wilkinson, Mike may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/19/2011
Hardcover, Unabridged
McGraw-Hill Companies, The
Business & Economics
288
9780071761680
0.97" H x 9.28" L x 6.39" W
1.2200
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Hardcover
Harry Macdivitt; Mike Wilkinson
McGraw-Hill Companies, The