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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do about It

Hardcover
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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do about It
Overview
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing-and argue that the solution lies not in whatwe think but in howwe think There's a reason why the marketing programs of the auto indus...

The book, War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do about It [Bulk, Wholesale, Quantity] ISBN# 9780061669194 in Hardcover by Ries, Al;Ries, Laura may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
2/24/2009
Hardcover, Unabridged
HarperCollins Publishers
Psychology
304
9780061669194
1.01" H x 8.24" L x 5.49" W
0.8000
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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do about It

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do about It

Hardcover
Al Ries; Laura Ries
HarperCollins Publishers