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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Overview
A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies ha...

The book, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services [Bulk, Wholesale, Quantity] ISBN# 9780071408677 in Hardcover by Ulwick, Anthony may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
8/16/2005
Hardcover, Unabridged
McGraw-Hill Companies, The
Business & Economics
240
9780071408677
0.81" H x 9.28" L x 6.29" W
1.0100
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Hardcover
Anthony Ulwick
McGraw-Hill Companies, The