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What Is Marketing?

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What Is Marketing?
Overview
This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the...

The book, What Is Marketing? [Bulk, Wholesale, Quantity] ISBN# 9781422104606 in Paperback by Silk, Alvin J. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/1/2006
Paperback, Unabridged
Harvard Business Review Press
Business & Economics
224
9781422104606
0.66" H x 9.28" L x 6.09" W
0.5900
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What Is Marketing?

What Is Marketing?

Paperback
Alvin J. Silk
Harvard Business Review Press